Sample Press Release

Here is a press release example and some tips for you to use when writing your press release. We’ve also includes a list of press release distribution services to help you get your press release in the hands of your target media.

Press Release Distribution Services

Send2Press™ Professional and affordable press release distribution services including placement on Yahoo!, CNET, Hoovers, Morningstar.com, CBS Marketwatch, and many others.

eReleases.com Press Release Services – Affordable press release distribution to opt-in journalists, targeting specific industries. Features tips on press release writing as well as media & research resources.

PressBlaster PressBlaster is a Windows program that allows you to send your own press releases directly to the media. The program includes a database of over 27000 editors and press affiliates. Complete contact information is built right into the program, including the editors name, address, phone, fax, and email address.

Press Release Tips

Submit your press release on your letterhead to convey a professional image.
Title your press release with the words “News Release” or “Press Release.”
Next, include the words “FOR IMMEDIATE RELEASE” to let the editor know the information in your release is available for immediate publication (unless you are promoting a time-sensitive event, then indicate the desired release date).
Develop a compelling title for your press release that grabs the reader’s attention.
Double space the text of the press release if mailing or faxing it, single space if submitting it electronically.
Limit your press release to 1-2 double-spaced pages.
Use quotes from company staff, partners, or customers in your press release to increase it’s readability and credibility.
Indicate that there is a second page to the press release by typing more.
Start the second page of your press release with a header containing the title of your press release and the words “Page 2.”
Include complete contact information (contact name, company name, company address, contact e-mail, contact telephone, contact fax, and company URL) at the bottom of your press release so that the media can reach you if they need additional information.
Conclude your press release with ###, the convention used to let the reader know they have reached the end of your press release.
Identify the appropriate editors to submit your press release to by name, if at all possible.
Submit your press release to your media list and generate free publicity for your organization!